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I Have a Mother...

Photo credit: Bahareh Bisheh – My Chalky World

Through the engagement on social media, and the post on this blog that’s been read by more than 1 million of you, we’ve learned that not all the motherless and fatherless children who benefit from our program and awareness are younger than 18 years old.

Some who have lost a parent are in college, navigating the transition into true adulthood. We’ve heard from many in the early phases of careers, marriages, parenthood. Those of you are navigating what Kelly Corrigan calls The Middle Place of raising children and caregiving parents. Others are facing an empty nest, trying to figure out what’s next. Sadly, some have had additional losses compound their grief.

Despite our age, we remain motherless and fatherless children and we wonder if they are proud of us, let’s give them reason to be. Let’s heal ourselves, together, by helping others. 

  • If you are nearby, join us at the 12th “Race for Traditions“on April 3oth  – or create a team in honor of a mom or dad.
  • Run with us from a distance One Tough Mother Runner – a virtual race!
  • Simply make a donation of $10 for every child in YOUR household to support the collective children in our program.
  • Participate in the Combined Federal Campaign (CFC) #56164
  • Donate through United Way – #12502 

No child should grieve alone. 

Blink of an eye

 

Helping is healing. Family Lives On needs your help to continue. April is a month of renewal and a focus on raising the funds we need to support the children, teens and families in our program.

 

5 Reasons to be a Corporate Sponsor for a Nonprofit

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By Stacey Grant

Excerpts from  The 2013 Cone Communications Social Impact Study

1. UNDERSTANDING AMERICAN’S EXPECTATIONS

Americans’ appetite for corporate involvement in social and environmental issues is voracious. Just 7 percent of the U.S. population believes corporations only need to be concerned with their bottom-line. More than nine-in-10 look to companies to support social or environmental issues in some capacity, and 88 percent is eager to hear from companies about those efforts. A whopping 91 percent wants to see more products, services and retailers support worthy issues – up eight percentage points since 2010.

2. LEVERAGING A POWERFUL DIFFERENTIATOR

Few attributes rouse brand preference and affinity more than commitment to social and environmental issues, and corporate America should pay attention. Nearly all U.S. consumers say that when a company supports a cause, they have a more positive image of the company (93%) – up from 85 percent in 2010 and 84 percent in 1993. Americans say they are also more likely to trust (90%) and would be more loyal (90%) to companies that back causes. Whether and to what extent a company supports
an issue influences a variety of personal decisions as well, including where to shop or what to buy (82%) and which products and services to recommend to others (82%).

3. MOBILIZING CONSUMER ACTION

Service and giving back are cornerstones of American culture, so it’s no surprise that U.S. citizens report high intentions for participating in cause-related activities. But actual behavior reveals a different story – and a tremendous opportunity
for companies.

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4. INTRODUCING THE NEW SOCIAL IMPACT CONSUMERS

Multicultural and Millennial audiences are growing in size and influence, and truly changing the voice of America.

Ninety-two percent of the U.S. population growth since 2000 is attributed to minorities – many of whom identify as African American or Hispanic. With a combined buying power estimated to reach $2.3 trillion by 20152, African Americans and Hispanics are most definitely no longer niche segments – they’re the new mainstream. And Millennials* are the first generation of Americans who have grown up alongside cause marketing. Numbering more than 80 million Americans, they are the largest cohort the U.S. has ever seen – and an undeniable force.

Together, these populations represent the new social impact consumers. As they matriculate into decision-making roles at organizations around the country, they bring with them cultural influences that mandate making society better. They also bring the brave new world of social networking – a world in which information is available at the swipe of a finger, and where they serve as an entirely new group of influencers who can magnify a company’s efforts and accelerate positive change.

Their significant buying power and social influence cannot be ignored – but getting their attention requires an understanding of their distinct needs, priorities and communication habits.

5. ADVANCING SOCIAL IMPACT

With social and environmental issue support clearly and steadfastly expressed as an American consumer demand and savvy business strategy, the question becomes not if but how companies will carry the torch of its evolution to true social impact. Claims of caring are no longer sufficient, either to differentiate or to make a difference. Consumers demand more. And companies must respond.

Family Lives On Foundation supports the lifelong emotional well-being of children whose mother or father has died. Our Tradition Program provides opportunities for intentional remembering, creating a safe haven for grief, communication, and celebration. To donate, volunteer or for more information visit the Family Lives On Foundation website.